Founder: A Billiard Artisan from America

The founder of CRICAL, Erickson Rickford, is a passionate billiard enthusiast and design craftsman from Chicago, USA. In 2001, he established CRICAL with a simple yet determined mission: to create superior performance and uniquely designed billiard equipment for players and enthusiasts worldwide.

Erickson's journey into the world of billiards began in his father's small billiard hall, where he spent countless hours honing his skills. It was there that he not only developed his talent but also grew a keen interest in billiard equipment. He noticed that even top professional players often struggled with gear that lacked personalization and performance. Determined to fill this gap, Erickson poured his passion and craftsmanship into creating a brand that combined exceptional quality with artistic aesthetics—thus, CRICAL was born.

A Legendary Beginning: It Started with a Cue

The CRICAL story began with a handcrafted cue. Erickson personally selected premium North American maple wood and rigorously tested and refined every detail to perfection. He invited professional players from Chicago to try the cue, and the results were astonishing—it delivered unmatched precision, excellent feedback, and elegant design, earning widespread acclaim.

This initial success laid the foundation for CRICAL’s future. Over the next few years, CRICAL introduced iconic products such as the Falcon Series and the Venom Series, quickly gaining recognition in the U.S. professional billiards scene and solidifying its core philosophy of “Performance Meets Art.”

Global Expansion: From the U.S. to the World

As the brand's reputation grew, CRICAL embarked on its global journey in 2008. Erickson established international sales and R&D centers, aiming to bring CRICAL's products to billiards enthusiasts worldwide. To cater to players of all levels, the brand expanded its product lines, offering both entry-level and high-end custom equipment.

Starting in 2010, CRICAL began sponsoring internationally renowned tournaments and collaborating with top professional players, successfully extending its reach to Europe and Asia. In Southeast Asia, CRICAL gained widespread popularity for its exceptional design and affordability, becoming the preferred brand for many billiard cue.

Innovation and Heritage: A Fusion of Technology and Art

In the ever-evolving billiards industry, CRICAL has remained at the forefront of innovation. In 2015, the brand launched its revolutionary Carbon Fiber Cue Series, which seamlessly integrated modern material technology into traditional cue craftsmanship, achieving a perfect balance of lightweight design and high performance. This groundbreaking series became a favorite among both professional players and casual enthusiasts.

Simultaneously, CRICAL ventured into the production of high-quality competition-grade billiard tables, offering players comprehensive solutions for both equipment and playing environments.

Vision for the Future: Shaping Billiards Culture

CRICAL is more than just a billiards equipment brand—it embodies a deep love and respect for billiards culture. Erickson envisions CRICAL as not only a supporter of professional players but also a source of inspiration for everyday enthusiasts, encouraging more people to experience the joy of the sport.

CRICAL's Vision: To bring the beauty and excitement of billiards to the world through craftsmanship and innovation. Whether on a professional stage or in a home game room, CRICAL represents excellence and trust.

Conclusion: The Timeless Legacy of CRICAL

The story of CRICAL is not just Erickson’s personal journey—it is a legend built together with countless billiards enthusiasts. Since its establishment in 2001, CRICAL has stayed true to its passion-driven philosophy, creating exceptional experiences for billiards lovers around the globe.

CRICAL: Pursuing Excellence, Reaching New Heights.